Search engine
optimization (SEO)
is the process of affecting the visibility of a websiteor a web page in
a search engine's "natural" or un-paid ("organic") search results.
In general, the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more visitors it will
receive from the search engine's users. SEO may target different kinds of
search, including image search, local search, video search, academic search,[1] news
search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO
considers how search engines work, what people search for, the actual search
terms or keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may involve editing
its content, HTML and associated
coding to both increase its relevance to specific keywords and to remove
barriers to the indexing activities of
search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the
abbreviation SEO can also refer to "search engine optimizers," those
who provide SEO services.
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